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The Pop Zeal Project (Track 79): Madonna: “Material Girl”

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Madonna’s “Material Girl,” from 1984’s Like a Virgin album, is one of the first instances of the singer’s love of playful irony. Vocals that evoke innocence tell the story of a seemingly passive individual who is savvier and more decisive than one would believe. While it appears she is the pursuer of material goods held by “some boys,” by song’s end, she becomes the pursued; there’s a reversal of roles, as heard in the following not-so-veiled verse, full of layered meaning: “Boys may come and boys may go/And that’s all right you see/Experience has made me rich/And now they’re after me.”

Mary Lambert’s video for the song also established just how ironic Madonna felt the song was. Its homage to Howard Hawks’ 1953 Gentlemen Prefer Blondes features Madonna as an actress on a film set, playing the role Marilyn Monroe made famous, a role that had Monroe singing, “Diamonds are a Girl’s Best Friend.” Yet in this interpretation, both Madonna as the actress and—judging by the “Like a Virgin” lace outfit at the end of the video—Madonna herself believe that daisies can also be a girl’s best friend. Madonna dances a fine line: she pays respect to the film reference, while simultaneously offering critical opposition to “Diamonds” antiquated philosophy.

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