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Impossibly Indie: Three HD Videos from Kylie in the ‘90s

Kylie Minogue Impossible Princess album cover.

Kylie Minogue’s sixth studio album, 1997’s Impossible Princess, marked another major shift in Minogue's career. Gone was the late-‘80s bubble-gum pop singer; g’day to ‘90s singer/songwriter, ready, willing and able to delve deeper into experimental territory. Surrounding the material, some of which explored topics such as personal happiness, and inner peace in spite of chaos, was a new sound, one significantly different from 1987’s “The Loco-Motion,” even from the dance-pop direction of 1990’s “Better The Devil You Know.”

This late-‘90s shift actually originated in the early part of the decade. In 1992, Minogue parted ways with her record company, PWL, and signed with the independent dance-music label, Deconstruction Records, who afforded Minogue more creative direction and input. The first result: the 1994 self-titled album, Kylie Minogue, with the eerily effective, “Confide In Me” representing the first effort in an era that would be coined, “Indie Kylie.” A year later, a musical collaboration with Nick Cave & The Bad Seeds on “Where the Wild Roses Grow” was another confirmation that trying new things came with commercial and critical accolades. On the personal front, she was in a relationship with the French photographer, Stéphane Sednaoui, who inspired her to push the professional envelope. However, when Impossible Princess was released, it became her most polarizing album to date, due to its sharp departure from what many were accustomed. Yet over the years, the artistic endeavor has garnered acclaim as one of Minogue’s most respected works, and a fan favorite, for its unexpectedly bold foray into rock, electronica, drum and bass, even Celtic-folk influence on the fourth and final single, “Cowboy Style.”

On October 22, 2022, the enduring album celebrates its 25th anniversary. To help celebrate, Minogue recently released HD versions of the music videos for the first three singles: “Some Kind of Bliss,” “Did It Again” and “Breathe.” Much like how the musical direction for each single served as a departure for Minogue, the visual companions followed suit:

I’m With the Bandits

Kylie Minogue in the music video for "Some Kind of Bliss."

The David Mould-directed video for “Some Kind of Bliss” features Minogue and the actor, Dexter Fletcher, playing a devilish duo on the run (or more like on a ride, in a classic Pontiac). The Bonnie and Clyde-inspired tale is edited in a non-linear format, so it’s left up to the viewer to determine the actual order of the crime-spree events. Here’s a theory as to what the storyline would be if it was edited in linear sequence:

Minogue’s character, in a black dress, picks up Fletcher’s from jail. He’s wearing a black shirt, tan pants, and carries a black-and-red bag as he leaves the jail. After spending some time at a motel, Fletcher’s character has changed into a white suit; Minogue’s into a blue mini-dress. They’re seen fleeing to the Pontiac, while he carries the same black-and-red bag.

The couple descends upon a gas station in the middle of the desert, still wearing the white suit, still wearing the blue mini-dress. As Minogue flirtatiously distracts the attendant, she heads to the restroom, while Fletcher robs the station. When she leaves the restroom, we see she’s changed into a white tank top and blue hot pants that we can presume were under the mini-dress. (Three years later, Minogue would wear a pair of gold hot pants in the video for “Spinning Around”; the article of clothing would later become synonymous with the singer.)

Post-robbery, the two once again change outfits: He adds a green shirt to the white suit; she into a white top and pink pants, her ginger-red hair now in a ponytail. Back in town, he robs a business, while she remains outside near the Pontiac, only to observe a police car pulling up to the building, just as he runs out and right into the cops. He yells at her to make a break for it, as he’s put into the back of the squad car. She drives away, crying, her Bonnie separated once again from her Clyde. In summary, based on this theory, this would mean that Fletcher’s character returns to jail mere hours after initially being released, carrying the black-and-red bag. Not watching the video below would be criminal.

Kylie Chameleon

Kylie Minogue in the music video for "Did It Again."

Many of Minogue’s previous videos, particularly the ones from the ‘80s, showed her as a happy-go-lucky (“lucky, lucky, lucky”) late-teen. “Better the Devil You Know” (1990) showed her as a girl all grown up, with “Some Kind of Bliss” showing Kylie as that good girl gone bad. What makes the video for Impossible Princess’ second single, “Did It Again” compelling—and comedic—is that it’s a tongue-in-cheek look at Kylie’s various professional personas in direct opposition with each other. The Pedro Romhanyi-directed video features four characters: Sex Kylie; Cute Kylie; Indie Kylie; Dance Kylie, in a police lineup, battling it out for the camera’s attention.

These monikers doubled as references to, and commentary on, the media coverage Minogue had endured up to this point, often pigeonholed by the press into a confined category, a current incarnation put “in quotes,” a creative pursuit reduced to an easily digestible soundbite. It’s no wonder the four figures are set against a mugshot backdrop; it’s as if Minogue daring to change direction, musically and visually, was a criminal act. Lyrically, Minogue co-wrote the track as self-commentary, reportedly frustrated at not learning valuable lessons when it came it to her personal relationships. (“Clever girl, think you know, but you don’t know much.”) “Did It Again” is all about conflict, both external and internal.

“It Won’t Be Long Now”

Kylie Minogue in the video for "Breathe."

If “Some Kind of Bliss” is Impossible Princess’ most cinematic video, and “Did It Again” its most technically creative, the video for the third single, “Breathe,” directed by Kieran Evans, is its most beautiful, thanks, in part, to its artistic simplicity. Most of the video has Minogue, floating in a vast openness, in a nude-colored dress. Blurred, fragmented shots of her hands, fingers and feet are almost embryonic in nature.

At video’s end, the visual concept connects to the central theme of the track, which revolves around living inside one’s own head. (“I’m sorting everything inside/I’m looking in the space.”) “Breathe” was a fitting follow-up single, and antidote, to “Did It Again.” Just as Minogue expressed feelings of frustration towards herself, the introspective, meditative “Breathe” is her seeking inner peace. (“It won’t be long now, breathe, breathe.”) A new Kylie is born.

And it won’t be long now until fans are putting Impossible Princess on repeat, and these three videos on replay, revisiting one of the most intriguing chapters in Minogue’s now legendary career. It’s a chapter that’s impossibly indie, yet still consistently Kylie.

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The Pop Zeal Project (Track 84): Gwen Stefani: “The Real Thing”

When Gwen Stefani of No Doubt ventured out to make her first solo album, 2004’s Love. Angel. Music. Baby., the singer used it as a creative outlet to pursue other forms of music besides the ska/post-punk sound, for which the band was already famous. While on The Harajuku Lovers Tour to support the solo effort, Stefani, during an interaction with the crowd after “Crash,” offered insight as to the intention behind L. A. M. B.:

Stefani’s creative direction for L. A. M. B. pointed towards psychedelic pop-punk.

“I was on tour with No Doubt… and I said to Tony… wouldn’t it be fun to make a dance record? Very, very clean, easy, simple idea… I was never gonna tour the record, but then you guys keep buying the record, you keep bringing me out, you keep tempting me. And I’m on this big ol’ wave and I just wanna crash right down on top of you, and I just wanna hear you guys sing the songs back to me.”

The song in the setlist before “Crash,” entitled “The Real Thing” was cowritten by Stefani, Linda Perry, and Stefani’s then-husband, Gavin Rossdale, and co-produced by Nellee Hooper (No Doubt’s “Hella Good”; “Running”; their cover of Talk Talk’s “It’s My Life”). Lyrically, the love song expresses how much one, after being with another for some time, still wants, and needs, the other around. Presumably, Stefani and Rossdale, each with their own rock-star careers and busy schedules, were writing about each other at the time, with the following lyrics a reflection of their relationship: “And we’re together most days/But I still love to have you around”. However, in 2016, after 14 years of marriage, Stefani and Rossdale divorced, making one of the track’s later verses a bit prophetic: “Heaven knows what will come next/So emotional, you’re so complex/A rollercoaster, built to crash/But I still love to have you around.” (Note another reference to the word, crash.)

Musically, “The Real Thing” was heavily (and intentionally) inspired by New Order’s 1986 track, “Bizarre Love Triangle.” Stefani would have been 17 years old when the synth-pop song was first released, and indicates another musical style that Stefani was interested in besides the ska/post-punk sound that a budding No Doubt was embracing. (One can almost imagine Stefani staying up late on a Sunday night to watch MTV’s “!20 Minutes” to catch the video for “Bizarre,” or sliding a cassette tape into a boombox during lunch at Anaheim’s Loara High School.) Into adulthood, Stefani remained a fan of the English alternative-pop band, and reached out to collaborate with them. After initially declining, the band’s singer, Bernard Sumner ended up contributing backing vocals, while Peter Hook played bass on Stefani’s musical homage.

Listening to “The Real Thing,” one may not necessarily hear the direct influence of “Bizarre.” But in listening to “Bizarre,” and then returning back to “The Real Thing,” the similarities become more evident. For example:

  • The guitar riff in the outro of “Bizarre”; the intro to “The Real Thing.”

  • Melody: In “Bizarre” at the lyrics: “There’s no sense in telling me/The wisdom of the fool won’t set you free.” In “The Real Thing” at the aforementioned: “Heaven knows what will come next/So emotional, you’re so complex.”

Gwen Stefani’s “The Real Thing,” and essentially the Love. Angel. Music. Baby. period as a whole, marks one of the most important moments in Stefani’s career: Sonically, it’s a purposeful step from ska to synth pop and other sounds; visually, as seen on The Harajuku Lovers Tour, it’s a shift from rugged rock star to polished platinum-Marilyn pop star, complete with what would become Stefani’s signature: the retro red lip. “The Real Thing” serves as another way Stefani solidified herself as the real deal.

Red Lip Photo by John Shearer.


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The Pop Zeal Project (Track 83): Carole King: “I Feel The Earth Move”

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A determined pounding of the piano keys starts Carole King’s “I Feel the Earth Move.” The singer-songwriter-musician had already co-written tracks made famous by The Shirelles (1960’s “Will You Love Me Tomorrow”) and Aretha Franklin (1967’s “[You Make Me Feel Like] A Natural Woman”), but with her second solo release, 1971’s Tapestry, King continued to make her voice—and her piano-playing—heard.

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With the Women’s Liberation Movement already in full force in the early ‘70s, King’s material weaved its way into the hearts, minds and spirits of young women in particular, allowing Tapestry to stay on the charts for an astounding six-plus years. On “I Feel,” she freely described, through expert lyrical and musical constructions, the emotional and physical experiences of new love, from a female point of view. The most provocative lyric is toward the end when King describes the ecstatic fever that comes over her when she’s near the person who rocks her world, going vocally high at “I get a hot and cold” then quickly dropping to quietly repeat “all over” four times, like a vocal gyration, until the track ramps up to the chorus once again.

Whether it was The Shirelles’ song, conveying hesitancy—or Aretha’s, expressing certainty—in a relationship, or this smartly crafted track, best believe that when King felt something, you didn’t just hear it, it was damn near palpable.

Album photography: Jim McCrary

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