The Swedes of San Francisco: Fab Car Ad for the Volvo XC40
Feature a sweet-looking, compact SUV moving through a photogenic San Francisco, and the impassioned sound of the song, “Aqualung” by the Swedish singer, Miss Li, and you’ve got a lifestyle ad that makes you want to find the nearest Volvo dealer. Audio and visual pairings throughout the ad are inspired, especially as the XC40 turns to greet you. Other highlights: the sleekest Thor-hammer blinkers, yes, blinkers; the XC40 gliding up and over the slightest grade along Sansome Street at Pine; rolling into the “city sunset” along Montgomery Street. It’s a visceral ad that sends the heart racing.